Search Engine Marketing
Search Engine Marketing (SEM) encompases an entire myriad of online advertising techniques that are available on a “pay per action” basis. These are used for obtaining fast traffic to your website. Online advertising plays an integral part in today’s business and marketing strategies. While more and more people are going online to find information and products, placing yourself in the eyes of web users is extremely important in establishing a solid online presence.
What is PPC?
PPC is Pay Per Click Advertising, which is a form of online marketing where the advertiser receives advertisement exposure through a publisher (a search engine or website) and pays the publisher when the ad is clicked. The price of advertising is calculated on a cost per click basis, meaning that you pay a fee every time a web user clicks on your advertisement. As a result of a successful PPC campaign, more targeted consumers visit your website. As visitors to your website increase, they are exposed to more of your goods and/or services, creating more opportunity for sales and conversions. With an increase in transactions and services comes an increase in revenue, ultimately increasing the profitability of your business.
How We Perform PPC Advertising
Our proven PPC methodology makes our pay per click advertising campaigns highly effective in generating exponential ROI. Our sophisticated approach to PPC takes many elements into account when determining the best strategy given your particular ad spend. We conduct an in-depth audit of your company, competition and industry to determine the best strategy and where to allocate resources most effectively. We define clear KPI (key performance indicators) goals and methods to monitor these goals through a comprehensive analytics process that allows our team to constantly monitor, analyze and optimize your campaigns to assure they are meeting the defined goals and achieving maximum performance.
Our sophisticated PPC process takes many variables into consideration throughout the campaign process. Our process includes many elements including but not limited to a comprehensive analysis, integration of bid management tools, ad keyword optimization, ad copy optimization, landing page optimization, retargeting, and much more. All of these elements are constantly monitored through in-depth analytics that allow maximum performance of your campaign.
We strongly believe in transparency and therefore provide in-depth monthly reporting on the campaign in a format that is easily understood and communicated. Our comprehensive reporting process covers all the essential metrics regarding PPC so that you can clearly understand how your ad spend is performing.
E-Nertia Digital Marketing realizes that your advertising dollars are limited and must generate the highest possible ROI. We will work with you to provide PPC strategies that not only generate maximum ROI but also align with the strategic initiatives of your business and marketing efforts to help your business grow as healthily as possible. Contact us to see how we can grow your business through our extremely effective PPC strategies.
As a full service digital marketing agency, E-Nertia Digital Marketing’s PPC experts bring years of experience in managing highly effective PPC campaigns. Our team of PPC gurus will spend time learning and understanding your business, competition and industry as a whole so that our PPC campaigns will be as effective as possible. Power Digital Marketing is analytics driven and ROI focused, and therefore our PPC campaigns are continuously monitored and adjusted for maximum performance and ROI.
- PPC – Pay Per Click
- CPM – Pay Per Impression (also know as Display Advertising)
- Retargeting / Remarketing
- Mobile Search Ads
- Product Listing Ads (Shopping Ads)