What is SEO?
Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can easily find your business when searching for your product or service.
Why is it necessary?
SEO helps your website rank higher in the natural search results for industry related searches. The higher your website ranks, the more traffic you will get to your website. Search Engine Optimization is essential to building an online presence for your business.
- We must have a discussion with you so we can get to know your business, your products/services, your target market and your goals.
- We will take a look at your site and evaluate the structure, page meta-data, content, keywords and other factors that are all critical to your SEO success.
- We will research and assess the competitiveness of the keywords related to your business and develop a strategy to bring potential customers to your (online) door.
- We will meet and create a detailed “mindmap” that outlines activities for the coming months.
- We will complete the tasks in the roadmap and work with you to get necessary changes on your site implemented.
- Over 80% of shoppers research online, even when purchasing offline.
- 89% of searchers click on natural search results over paid ads.
- 60% of consumers have made a purchase based on a blog post.
- On-site SEO analysis, landing page optimization & keyword research
- Off-site content distribution via social channels
- Custom outreach and link building.
Want the technical, detailed version? Read more below…
How We Perform SEO
Each business is unique, therefore we develop a unique and effective strategy that is different from one industry or business to the next. We research and develop a deep understanding of your business and industry which allows us to tailor the best SEO strategy for your needs. We work to understand the competitive landscape of your industry and we focus marketing efforts on the most logical and strategic campaigns to drive maximum ROI. We’re always on top of the constant changes in the world of SEO and we develop cutting edge strategies in order to provide measurable results.
At E-Nertia Digital Marketing we use proven SEO methods that have stood the test of time. We also understand that we need to think outside the box at times in order to read between the SEO guidelines set forth by the search engines. This is no simple task and there is no class or course on “perfect SEO”. Ranking factors change everyday and the importance of each element may fluctuate frequently so we are constantly testing old and new methods behind the scene. We realize that you need a return on your marketing dollars and we are highly focused on driving ROI by providing high impact SEO services. We work with you to provide a custom strategy with a long-term goal in mind.
Two Major Steps in SEO
Our SEO strategies utilize a combination of on-page optimization and off-page tactics that are proven methods on the cutting edge of industry practices. We’ll first conduct a full SEO audit of your website as well as any current SEO campaigns you may have in place. This helps us determine the best strategy going forward. Our combination of innovative SEO techniques will help your website outrank your competition and provide a well rounded online presence. We will continue to monitor and report on successes within the SEO campaign. We will also stay on top of any industry changes that may need special attention. Contact us to learn more about how we can get your website to the top!
Search Engine Optimization and Social Media Marketing for all of Iowa including Waterloo, Cedar Falls, Cedar Rapids, Dubuque, Iowa City, Des Moines, Sioux City, Davenport and more.