The importance of local Seo for any business can’t be under-estimated. So even though you understand the benefits of fine-tuning your site according to what search engines want to see, your location is the most important part of it. You want to target those around you, and not potential buyers who are far away, perhaps in another country or locality.
So, how important is local seo?
Localizing your seo benefits both you and your clients. You see, if individuals are able to use search engines to find places near them, then they can still use them to find products or services within their reach.
Furthermore, this is a time when most internet users take advantage of their mobile gadgets to conduct searches on the web. Because of this convenience, these people tend to search the web a lot more than ever. But while this happens, Google gives priority to results that are relevant to where the searcher is conducting their search.
Google has an option of allowing users to adjust their search settings so they can only get relevant results associated with certain regions. However, because not all users take advantage of this feature, Google decided that they were going to run some smart algorithm aimed at only promoting websites that are properly localized in terms of seo. This is what you want to take advantage of no matter how much it will cost you.
Your site Will Rank Quickly and Easily
The web is so vast that ranking for single keywords is next to impossible. And are you aware of the fact that we have over a billion websites being hosted on the web? This number keeps growing, and this only means that competition is growing tougher by the day.
So your only hope is to work smart, by talking advantage of shortcuts that will easily rank you with minimal effort. You see, let’s say you’re targeting the keyword ”loans”. It’s nearly impossible to rank at the top for such a keyword. That’s because every site offering all sorts of loans have it as the main keyword.
But that’s the idea behind long-tail keywords. Site owners, in conjunction with search engines, realized that it was easier for one to take advantage of long-tail keywords to rank higher regardless of their location and keyword chosen.
So if you look carefully, you realize that sites that have invested in local seo rank easily and highly in the serps, why? Because there is less competition for the keyword choose.
Let’s take the same example of ”loans”. If you search this keyword, Google will slap you with nearly a billion websites with content on the same. However, if you changed to advanced search settings on the same search engine by narrowing it down to your region or city, you’d be surprised to find less than 500,000 results on the same. Now, which one is easier to rank for? Trying to compete with a billion results or going with half a million results? That’s the logic behind local seo.
And of course don’t forget that it serves no use if a customer found your website in a region you don’t serve. So even if you managed to rank for a certain keyword (by luck), how would you ship the product, assuming you’re business only operates in a specific locality? How would you facilitate transactions conveniently? Think about it, and Instead, focus that energy towards local seo and you’ll reap the benefits.